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Paid Placement enables you to purchase top search engine rankings for keyword
searches that are most relevant to your product or service offerings. Most Paid
Placement engines operate on a competitive "bid" model, where the highest bid
is displayed at the top of the results.
The primary search channels offering Paid Placement opportunities include:
Search engines such as Overture, Google, FindWhat, Looksmart, and Ask Jeeves
Search portals such as MSN, Yahoo, AOL, Netscape, Excite, iWon, and About.com
Our PPC Program Management Process Includes:
1. Identifying your firms Value Per Click (Conversion Ratio x Profit Per Conversion)
2. Identifying relevant keyword phrases
3. Creating appropriate titles and descriptions for client goals
4. Testing actual conversions and VPC
5. Utilize Bid Management Tools to Maintain Optimal Rankings
6. Track and Analyze Campaign Performance
Paid placement enables companies to begin generating internet instantly.
The keys to a successful PPC program is understanding your firms true Value Per Click, identifying keywords, which are cost effective, creating customized titles and description to increase conversions, and managing campaigns optimal performance.
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